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Having a beard is more than just letting your facial hair grow.

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Maintaining a well-groomed beard is a CRAFT that requires the right tools. Fueled by the spirit of our founder, the new King C. Gillette line includes a complete set of precision tools and quality care products, to enable every man to create his own unique style. See how we've crafted the right tools for you.

Tools of the Trade

01/07
Infused with our signature scent

Infused with Our Signature Scent

Discover modern masculinity with this new fragrance, which provides a perfect blend of fresh citrus and sparkling ginger combined with pink pepper and crispy mint nuances. The addition of geranium bourbon and soothing lavender adds a sophisticated depth and bloom, while creamy Tonka bean, warm woods, and rich amber leave you with a feeling of confidence.

Infused with our signature scent

Advice From the Experts

Rich Mendoza

Filthy Rich Barbershop | New York, NY

“Cleaning your lines is all in the eye. The transparent gel lets you see exactly where you’re shaving. Once you do one side you need to make sure the second side matches that.”

Barry Hairston

The Stars Barber Lounge | Dallas, TX

“Beard balm is great for longer facial hair because it helps to shine and maintain that well-groomed look. With facial hair, you want to make sure it smells good at all times and the beard balm leaves a great fragrance on it.”

Chris Eliares

Dogpatch Barber & Shave | San Francisco, CA

“It’s always essential to wash your face prior to the shave to get rid of the oils and dead skin. A tip for when you're shaving, stretch out your skin with the hand you’re not using.”

01/03